Elizabeth Bailey
Irvine, CA, 92612
ba2390@wayne.edu
Irvine, CA, 92612
ba2390@wayne.edu
Education
Wayne State UniversitySeptember 2006 - August 2010
B.S., Business Administration Cum Laude
G.P.A. 3.52 / 4.00
Capstone Project
- Directed advertising efforts to receive gratis radio, newspaper, social networking, print, and electronic advertising of the event.
- Organized departments to coordinate schedules and overlapping deadlines.
- Monitored progress of multiple departments, acting as a liaison between departments to coordinate efforts.
- Developed informational, promotional and administrative materials for internal and external customers.
Professional Experience
International Institute of Metropolitan Detroit, Detroit, MI
July 2010 - August 2010
Promotions Intern
- Researched and implemented partnership opportunities for sponsorship and cooperative marketing programs.
- Designed, developed and coordinated promotional event logistics to increase community enrollment in and awareness of programming.
- Researched and contacted potential participants regarding programs, events.
- Tracked participant information to target future promotional materials.
Provide.net, Ypsilanti, MI
June 2009 - July 2010
Marketing Manager
- Developed electronic marketing campaigns using Google AdWords.
- Researched and contacted partnership opportunities for cooperative marketing.
- Tracked costs for advertising methods including printing and distribution.
- Assisted in the planning, design, creation, and implementation of targeted email marketing efforts.
- Created and presented information materials on range service offerings to community groups.
- Researched potential new product offerings for viability and profitability.
- Trained and implemented Web Design department.
- Coordinated multiple departments to implement new products and advertising campaigns.
- Researched potential clients; targeted marketing efforts accordingly.
Computer Skills
Microsoft Office Excel, Word, PowerPoint, Outlook 2007 and Express; HTML, CSS
